The decision may seem odd - Gumtree is not terribly different from Craigslist, which started life in San Francisco with distinctly lively dating and encounters sections, as well as fields for more specialised lifestyle choices.
Just as likely is that the time and effort required to deal with dodgy ads no longer justified income from the page impressions the sections delivered.
One particular 42-year-old Jason Statham lookalike has realised the best way to get someone to read something is to tell them not to. Over on the women seeking men pages, originality comes in the form of normal sentences being eschewed in favour of a long list of comma-separated words that describe one Facinorous Female of 39. She might be up for it, but her follow-up texts would drive you crazy.
“You’re not going to like it…” reads his ad, before going on to explain that this crabby on the outside, soft on the inside non-cannibal is looking for a very good looking dark-haired feline. If genuine’s what you’re after, you’d probably be better off with the 30-year-old Bjork/Amelie lookalike who’s after “An inspired, sensitive, intellectual who is comfortable going off on tangents, analytical, deep thinking yet warm and attentive, giving.” Her profile seems so genuine I want to set her up with my geeky mates.
Want to meet single gay men in Gumtree, North Carolina?
After all, a GSOH is key when you’re dating online! Speaking of sentence structure, if good grammar is on your list of musts, best avoid the dirty filthfy 20-year-old girl who’s “gd lookin and nt really fussed”.
Forget just babbling on about your GSOH or that you like long walks on the beach and cuddling up in front of the TV.
Whether you’re looking for love or just looking for a bit of a giggle, Gumtree personals deliver on just about every count.
I'm not looking for a one nite stand I have none that in the past and not looking for that right now in my life i would like to make... That being said my name is Cole I'm 32 years old. I'm looking for someone who is loyal and trustworthy.
With hundreds of personal ads going up on Gumtree each week, it pays to be unusual.
Managing director Suchi Mukherjee told the BBC it was a difficult decision, but the site could not be all things to all people.