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It was followed by ‘asian dating’, then ‘christian dating’.

According to Greenlight, whilst the majority of online dating-related searches were made via desktops, a whopping 36% were made using mobile devices.

Greenlight’s report shows free dating websites were a popular draw, making up 15% of searches via laptops and 26% on mobile devices, with the term ‘free dating sites’ proving most popular across both.

The agency’s first quarterly ‘Online Dating Sector Report – Issue 1’ profiled consumer online dating search behaviour, revealing the most popular search terms consumers used on Google UK and how these varied by desktops and mobile devices.

The research also analysed which websites, advertisers and brands were most visible to those searches.

If you are looking for something more serious, then the right online dating site for you could be Elite Singles.

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